We are Social Promotes Susie Hogarth to Global Head of Cultural Insights

The former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company.
Susie Hogarth

We Are Social has promoted Susie Hogarth to the role of global head of cultural insights. The former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will be on maternity leave from September.

Hogarth was promoted to the role of senior research and cultural insights director last year and first joined We Are Social in 2020 as research and cultural insights director. Prior to We Are Social, she worked at strategic insight agency Flamingo as its head of futures.

We Are Social’s Cultural Insights practice is dedicated to understanding social behaviors within online communities and subcultures in order to help clients stay ahead of online trends, become part of the cultural conversation, and remain relevant to audiences.

 
 

Hogarth will now lead the company’s drive to innovate the practice, to further embed cultural insights throughout the global network and ensure it is core to every client brief, the company said adding that she will report to Mobbie Nazir, the global chief strategy officer, and will work closely with Paul Greenwood, head of research and insights.

“It’s a hugely exciting time to be working in social media, with audience cultures and behaviors evolving at a blistering pace, and with such incredible creativity and ingenuity,” said Hogarth.

“I’m excited to step into the global role at We Are Social and get cracking helping our clients around the world unlock the opportunities that the next decade of digital culture brings.”

 
 

Mobbie Nazir added: “Cultural insights is going through an exciting expansion at We Are Social, and Susie is the ideal person to embed this core offering throughout our global network. Her knowledge of the cultural landscape combined with her strategic mindset allows clients to reach their full potential, ensuring they’re reaching audiences in a genuine and effective manner.”

The Staff

The Staff

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