Travis Wu and Pete Lin
Socially-led creative agency We Are Social has appointed Travis Wu as its new China Region Executive Creative Director as they continue to expand their business in Shanghai and Beijing.
Wu has previously worked with Ruder Finn, VICE, DENTSU, Ogilvy, BBDO, Saatchi & Saatchi, and McCann among others. He has created campaigns for numerous global brands including McDonald’s, Carlsberg, Budweiser, Mercedes Benz, Suntory Whiskey, and Microsoft.
“With the China social media landscape shifting once again, we need a results-oriented leader for our creative department to ensure that our ideas continue to be best-in-class,” said Pete Lin, Regional Managing Director, North Asia.
“I feel fortunate that we were able to find Travis. I also feel fortunate that Travis believes in our vision and chose to join us.”
Over the course of his 17-year career, Wu has taken home awards at AdFest, Long Xi Awards, Times Asia-Pacific Awards, and 4A Awards.
“I strongly believe true creativity comes from collaboration and liberation of ideas in combination with long-term strategic thinking,” said Wu.
“It’s only then you can create stories that grab our attention in the most unexpected and rewarding ways. That’s how humans and brand alike connects, and that’s the true value of social insight and social media.”
Wu will be leading the development of We Are Social’s creative vision, working with a team of editors, copywriters, art directors, videographers, photographers and designers for clients like Under Armour, Dr. Martens, Chaumet, MCM, and many others.
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