Digital travel publisher We Are Explorers has rolled out a new campaign asking users to take a quiz to determine ‘What Type Of Road Tripper Are You?’
In collaboration with Destination NSW the campaign allows visitors to answer 5 quick multiple-choice questions before assigning them a road trip persona.
Customized itineraries are provided based on what type of traveler the user turns out to be.
The multi-channel digital campaign launched on the 7th of April, and the itineraries aim to offer an immersive digital experience through a new integration with Alpaca Maps.
“We’re really excited to try something new with this destination campaign,” said Henry Brydon, founder of We Are Explorers. “We’ve focused on offering the best possible experience for our readers with an ultimate goal to encourage dispersed travel that supports NSW’s tourism industry.”
Road trips include the Kosciuszko Alpine Way to the south, the Darling River Run to the west, and the Rainforest Way to the north.
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