Wavemaker has won the digital media business of the American sports and performance apparel brand Under Armour. The appointment, which comes after a competitive pitch, includes strategy, planning, buying and content innovation.
“We are proud of this partnership as the client not only valued our integrated marketing capabilities and strategic vision, but also our insights in the sports brand market. We’re looking very much forward to supporting Under Armour achieve their ambitious growth targets,” said Wavemaker China’s Managing Director Julep Lin.
Under Armour saw a strong first quarter due to a rebound of business in Asia and Nother America, said Patrik Frisk, President and CEO. Larger than expected numbers of consumers have returned to physical stores and Under Armour has reported better than expected results: Q1 sales increased 35% year-on-year to $1.3 billion globally.
Since Wavemaker’s Positive Provocation positioning launch in March 2020, the agency has kept strong momentum and recently won L’Oréal in Australia and New Zealand and retained the business in India and Central & Eastern Europe.
We never share your info, we only share ours.