Wavemaker Taps Sindhuja Rai as CEO of the Asia Pacific

“Over the years, I’ve enjoyed the collaborative relationship with everyone at the agency, and I’ve been impressed by its culture of positive provocation.”

Wavemaker has appointed Sindhuja Rai as CEO of the Asia Pacific. Based in Singapore and reporting to Global CEO Toby Jenner, Rai joins Wavemaker from Mondelez International, where she was Senior Director, Global Media Investment & AMEA Consumer Experience.

As APAC CEO, Rai will join the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborate closely with Group and WPP leaders across the region to connect the breadth and depth of the group’s capabilities to drive growth on behalf of Wavemaker’s dients.

Rai brings 20+ years in marketing, having worked at agencies including Mindshare and Publicis Media.


 

“I’d like to thank Mondelez and Jon Halvorson in particular for supporting Sindhuja’s transition from Mondelez to Wavemaker,” said Toby Jenner, Global CEO at Wavemaker.

“It’s all credit to Jon how highly regarded Sindhuja is. She is smart and driven with huge integrity. She knows our business well from our relationship with Mondelez, and her regional leadership and global sensitivity make her ideally positioned to take Wavemaker to the next level. Sindhuja will make a massive difference to our clients and our people across the region, making us incredibly well-positioned for continued success. I’m so thrilled she’s joining our business.

Rai added, “I’m truly excited to join the many familiar faces at Wavemaker. Over the years, I’ve enjoyed the collaborative relationship with everyone at the agency, and I’ve been impressed by its culture of positive provocation. I’m now looking forward to building on this established success while utilising my client experience to drive meaningful growth for Wavemaker, it’s clients and our people in the region.

Jon Halvorsen, Global SVP Consumer Experience at Mondelez International said, “Over the past 12 years Sindhuja has been a standout performer within the Mondelez, organization. Under her leadership we’ve consistently delivered double digit ROl growth, led the industry/region in digital excellence and pioneered critical new capabilities in consumer data, personalisation and Al.


 

Her ability to drive volume and build strong brands through standout consumer experiences is unique and unparalleled. I know that in her new role she is going to be an amazing partner to many media leaders, category presidents and CMOs as she has been at Mondelez.”

 

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