Wavemaker Strengthens Leadership Team in China

Wavemaker has appointed Frank Lin as its new Chief Transformation Officer. Lin brings over 25 years experience in the advertising industry starting in the 1990s at Grey, followed by brand-side digital and marketing leadership positions at brands such as McDonald’s.He has also held management roles at Simei, Leo Digital and, most recently, ChiefClouds, before joining Wavemaker.

“Successfully implementing integrated marketing analytics solutions requires a practiced balance of technical expertise, business strategy, relationship building, storytelling and selling,” Frank said, “I very much look forward to joining the team at Wavemaker to drive transformation and provoke growth for clients, with support from our GroupM and WPP network.”

Wavemaker has announced several other promotions, including the appointment of Josephine Har as Chief Strategy Officer, Eddie Zhuang as National Head of OOH, Riki Li as National Head of Content, and Tanya Xing as National Head of Precision.


All will be based in Shanghai and be part of CEO Jose Campon’s China leadership team.

“I believe for agencies to add real value and drive growth, especially in China, agility and continuous transformation are key,” said Campon. Wavemaker has had a very successful year in 2021, allowing us to better set the foundations to foster further growth for years to come. We are building and strengthening our team to keep pushing the boundaries of what’s possible to create better growth for our clients.”

Per the release from Wavemaker:

  • Josephine Har, Chief Strategy Officer

Josephine has over 20 years of experience in communications, having held client leadership and strategy roles. Josephine has been with Wavemaker for more than 7 years. She adds this responsibility to her existing role as Chief Growth Officer and brings with her deep expertise and knowledge of Wavemaker’s business, and growth levers for brands. As Chief Strategy Officer, Josephine will bring together strategy with planning and activation to fast-track growth for Wavemaker clients.

  • Eddie Zhuang, National Head of OOH

Eddie will lead Wavemaker’s overall Out of Home business. He has a wealth of experience in OOH planning and investment, having led OOH teams at Mindshare, Portland, Carat and Kinetic. In 2018 Eddie joined GroupM Trading to reinvent the group’s OOH. He will now integrate effective OOH investment planning, product innovation and business solutions into Wavemaker’s integrated offer for clients.

  • Riki Li, National Head of Content

With over 13 years of experience in the industry, Riki has led Wavemaker China’s content marketing team in Shanghai through fast-paced change, always staying ahead of emerging market trends. As content leader, she has developed state-of-the-art strategies for the agency’s clients, enabling them to make the most of the complex China eco-system. In this national role, Riki will continue to lead data-driven addressable content and brand-to-commerce solutions to empower Wavemaker’s clients.

  • Tanya Xing, National Head of Precision

With over 18 years of experience, Tanya is at the forefront of digital marketing. She leads the performance team at Wavemaker, encompassing all the agency’sprecision, search and ecommerce teams. This is  strategic pillar of Wavemaker’s strategy for growth, and Tanya will continue building the agency’s market-leading performance practice with cutting-edge solutions.

Frank Lin, Josephine Har, Eddie Zhuang, Tanya Xing, & Riki Li


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