Wavemaker Retains L’Oréal Thailand Account With Expanded Duties

The appointment marks an expansion of responsibilities from advertising media planning to e-commerce media strategies.

GroupM’s Wavemaker Thailand has been appointed as the media agency of record for L’Oréal Groupe in Thailand effective January 2024.

The appointment marks an expansion of responsibilities from advertising media planning to e-commerce media strategies, affirming L’Oréal’s confidence in Wavemaker’s innovative media strategies that create unique beauty experiences in Thailand, the agency said.

Wavemaker outperformed three other leading media agencies in the selection process with the distinctive presentation of Beauty Tech Labs, a specialised team gathering experts capable of leveraging on the strengths of innovations, technology, and tools within the WPP network. This team will be dedicated to L’Oréal’s account – ensuring superior performance in consumer awareness and CRM, leveraging AI, and upcoming innovations, ultimately enabling L’Oréal to create campaigns that more specifically meet market demands and target groups.


Yada Sarttarasathit, Chief Digital & Marketing Officer of L’Oréal Groupe in Thailand, said “This renewed alliance with Wavemaker marks an exciting chapter in our quest for a highly compatible partnership. I’m enthusiastic about the synergy and innovative media strategies we can harness together. As we strengthen and elevate our relationship, I look forward to collaborating with Wavemaker on our transformative journey. With a focus on data and consumer insights at the core of our operations, complemented by creative media thinking, we are poised to successfully fulfill our mission of Creating the beauty that moves the world.”

Christopher Orcutt, Managing Director of Wavemaker Thailand, added, “We are proud to continue our 13-year partnership with L’Oréal, especially excited to expand our responsibilities in media strategy and ecommerce platform sales. As a leading brand in beauty technology and innovation, L’Oréal will play a role in transforming beauty experiences and the growth of ecommerce in Thailand.

“Wavemaker is ready to partner with L’Oréal on this incredible journey, utilizing data and knowledge from the WPP network worldwide to drive media planning and eCommerce strategies for L’Oréal. We aim to create comprehensive online and offline beauty experiences for every Thai consumer.”


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