Wavemaker Promotes Smith Bhatt & Shamsul Islam to Accelerate Precision & Ecommerce Offerings in APAC

Shamsul Islam and Smith Bhatt

Wavemaker Asia-Pacific has promoted Shamsul (Shams) Islam as the new Head of Precision, Wavemaker Asia-Pacific and Smith Bhatt will be the new Head of Ecommerce, Wavemaker Asia-Pacific. Both will continue to report to Rose Huskey, Chief Client Officer, Wavemaker Asia-Pacific.

Previously Shams was Performance Director at Wavemaker Asia-Pacific while Smith was Regional Digital & Ecommerce Lead for clients across South East Asia.

“The digital ecosystem is changing faster than ever before, impacting not only media, but also how people live, behave and think,” said Islam


“The most exciting part of my new role will be to stay ahead of these changes and translate them to growth opportunities for our clients, and for our people.”

Gordon Domlija, CEO, Wavemaker Asia-Pacific added: “To accelerate our leadership in the digital space, our organizational structure and ethos promotes integrated expertise that sits at the heart of our thinking and work. Ecommerce, performance, audience architecture and addressable personalized content are not siloed specializations, they are what we do every day, for every client, to deliver effective full-funnel planning and execution.

“I love working with Shams and Smith, they are exceptional, expert talents, but they are also truly humble, collaborative teammates who help all of us achieve consistent levels of excellence. These are fantastic and well-deserved promotions that will ensure our continued growth and leadership in the digital world.”

“I am excited and confident that the duo will bring fresh and innovative approaches in all the work they do as we continue building a strong team of positively provocative future leaders and mentors,” said Huskey.


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