Wavemaker India has announced it will manage the integrated media mandate for PagarBook. The account will be handled from its Bangalore office.
PagarBook offers payroll and attendance management solutions for micro, small, and medium enterprises.
“Our ethos is focused on solving the most challenging problems faced by the SME sector,” said Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook.
“The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & a proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow.”
Wavemaker is tasked with scaling up the brand via mass outreach programs cutting across all relevant touch points — television, print, radio, OOH, social and digital.
“Pagarbook epitomizes the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country,” said Ajay Gupte, CEO – South Asia, Wavemaker.
“Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions.”
Over the last 6 months, the company’s user base has grown over 5 million and been served through 12 different languages.
“I am quite excited to start the new year on such a positive note,” added Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India.
“Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”
PagarBook has roped in Akshay Kumar as brand ambassador and announced their goal of gaining 10 million active users by the end of FY2021. A mass media campaign with Akshay Kumar in the lead has just been launched.
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