Wavemaker Australia has been appointed media agency partner for the South Australian Tourism Commission’s Destination media account following a competitive review, expanding its existing Events remit.
The appointment brings SATC’s Destination and Events portfolios under Wavemaker Adelaide. The Destination account is moving for the first time since 2021, while Wavemaker was appointed to manage SATC’s Events portfolio in June.
Wavemaker’s approach will support an insight-led strategy building on Celebrate the Simple Pleasures, SATC’s Destination brand platform, which highlights South Australia’s culinary, nature and event experiences.
The combined portfolio will be led by Jess Phillips, Client Director, Wavemaker Australia.
“Having worked alongside SATC’s Events team for several years, partnering with SATC’s Destination team has been on my personal wish list for longer than I care to admit,” said Phillips.
“Leading the combined portfolio is a dream scenario. South Australia has the absolute best stories to tell, and our team can’t wait to bring fresh insights and limitless energy to build on Celebrate the Simple Pleasures and boost visitors to the state.”
“For those of us who call South Australia home, opportunities like this are incredibly meaningful,” said Kevin Kivi, Managing Director of Wavemaker Adelaide.
“SATC plays a vital role in shaping how the world sees our state, so to be trusted with both the Destination and Events portfolios is something we are genuinely proud of. We have a talented team here in Adelaide, deep local knowledge and the backing of a global network, which is a powerful combination. We believe South Australia has one of the most compelling stories in the country, and we’re excited to help more people discover what makes it such a remarkable place to visit, experience and invest in.”
