Wavemaker Appoints Jenny Pham APAC Client Lead for Colgate-Palmolive

Wavemaker has appointed Jenny Pham as APAC Head of Media responsible for leading the Colgate-Palmolive business for the region. In July Wavemaker launched a new agency model for Colgate-Palmolive, creating an Asia-Pacific hub in Singapore designed specifically to support the client’s business transformation agenda.

Pham is based in Singapore and reports to Rose Huskey, Chief Client Officer of Wavemaker Asia-Pacific. She previously worked in senior roles at GroupM agencies in Australia including Essence as VP Client Partner, MEC (pre-merger) as Managing Partner at Mindshare as Business Director.

Prior to joining Wavemaker she was General Manager, Marketing & Strategy at GTI Tourism where she led a marketing team in the travel industry partnering with leading destinations and marketers at Vanuatu Tourism Office, Japan National Tourism Organisation and domestic tourism bodies.


“I am delighted to return to the GroupM family and for the opportunity to play a role in this transformative journey of building the hub for excellence with innovation and growth at its forefront,” said Pham.

“I’ve long admired the brand’s work, particularly the Smile Strong campaign showcasing stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism. I am excited to lead, inspire and champion optimism at Wavemaker!”

Huskey added: “We are thrilled to welcome Jenny back to our agency group network with Wavemaker being the top choice. I am certain that with her strong digital knowledge coupled with her experience in managing brands in fast-paced environments, she will be building strong relationships where clients, teams and collaborators are empowered to achieve success collectively.”

Gordon Domlija, CEO, Wavemaker Asia-Pacific said: “I love Jenny’s energy, passion and drive to make a difference, it is inspiring and infectious. Jenny joins at a fantastic time, as we launch a new agency model for Colgate-Palmolive. Her leadership of the hub will accelerate our growth ambition for Colgate-Palmolive and further enhance Wavemaker’s position as the leading agency in the digital transformation space.”


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