Water Efficient Puppy & Water Saving Nude Guy in Funny New Campaign from Sydney Water

As the Greater Sydney experiences one of the worst droughts on record, Sydney Water has launched an integrated marketing campaign via Host/Havas Sydney, that aims to inspire people to get creative about saving water.

The “Many Ways to Save” campaign launches with two humorous 30-second TV spots that feature over-the-top scenarios of drought ingenuity.

‘Water Efficient Puppy’ shows two parents gifting their young daughter a water efficient camel instead of a puppy she was hoping for, to save water. ‘Random Water Saving Nude Guy’ shows a man training in the gym without clothes and bragging to his trainer that he’s saving on loads of washing. The playful construct of these ads leaves viewers with the outtake ‘there are many ways to save, some better than others’.


 

“There are hundreds of responsible, practical, simple ways to save water,” said Matt Ennis, creative director, Host Havas. “By juxtaposing these with wildly impractical ways to save, this tongue-in-cheek campaign shows just how easy it is to make steps towards collectively beating the drought.”

The campaign also launches across radio, OOH, press, digital, social and PR. A dedicated online hub will aggregate tips and hacks from the community and influencers to give people a way of sharing and learning new ways to save water.

https://www.youtube.com/watch?v=euyExWh-EBo


 

Many Ways To Save is a result of Host Havas, Havas Media, One Green Bean, and Havas Co-maker coming together to provide Sydney Water an integrated agency village solution.

“We’re really proud to have partnered with Sydney Water to raise awareness of water conditions in Greater Sydney and encourage the behavior change that’s essential if we are to reduce water consumption at the levels needed,” said Anthony Freedman, chairman of Havas Group.

“The campaign demonstrates the power of the Havas Village model, bringing together the combined forces of Host/Havas, Havas Media, One Green Bean, and Havas Co-maker to provide a complete creative and media solution, under one roof.”

Credits

Client: Sydney Water
Brand External Communications and Engagement Manager: Katya Koch
Campaign Advisor: Amanda Walker
Senior Advisor, Media and Government Relations: Jackson Vernon
Senior Marketing Advisor: Kelly Climo
Digital and Social Media Advisor: Jess Turner

Creative Agency: Host / Havas
Creative Director: Matt Ennis
Copywriter: Adam Smith
Art Director: Shaun Thomson
Broadcast Producer: Andrew Perry
Chief Strategy Officer: Olly Taylor
Senior Planner: Alyce Cowan
Head of Account Management: Jo Thomasson
Account Director: Adam Blaynee
Senior Account Manager: Gillian Last
Head of Design: Nic Adamovich
Senior Designer: Michael Macgregor
Studio Lead: Michelle Skold

Production Company: Airbag
Executive Producer: Alex Tizzard
Producer: Fiona McGregor
Director: Ariel Martin
DOP: Aaron McLisky
Production Designer: Katie Newton

Edit House: ALT VFX
Editor: Mark Bennett
Post Production: ALT VFX
Music & Sound: Ramesh Sathiah – Song Zu
Sound Design: Composer Abigail Sie

Media Agency: Havas Media
Account Director: Catherine Edghill
Account Manager: Alex Saxon
Senior Investment Executive: Fraser Johnston

PR Agency: One Green Bean
Social Agency: One Green Bean
Influencer Agency: Havas Co-maker

 

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