Dentsu India’s WATConsult has won the expanded mandate for end-to-end commerce duties of India Circus. The lifestyle brand offers home décor, utilities, personal accessories, and fashion products.
The brand has now launched its products on different marketplaces including Amazon, Flipkart and Myntra.
“In our journey towards curating products that depict the essence and vibrancy of India, we have made great progress with support from our partners. WATConsult has played an integral role in this journey,” said Krsnaa Mehta, Founder & Brand Head, India Circus.
“Our next focus is to be available wherever our consumers are and hence, we have branched out to different marketplaces. We are keen for WATConsult to manage this combined business for India Circus.”
As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing direct-to-consumer performance marketing duties. Earlier in 2019, WATConsult had won the duties of D2C performance marketing for India Circus.
“E-commerce is a key growth priority for all businesses today. Our expertise and understanding of the end-to-end commerce ecosystem and our out of the box creativity helps us maximize business outcomes for our clients,” said Heeru Dingra, CEO, Isobar India group.
“We are extremely delighted to take up this extended mandate and responsibilities for India Circus. We look forward to boosting the brand’s presence and e-commerce journey with our blend of creativity and strategy.”
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