Watchfinder & Co., the pre-owned luxury watch specialist, has appointed Gusto Luxe as its retained strategic communications partner in Hong Kong, following a competitive pitch. The integrated agency with offices in Shanghai, Hong Kong, Singapore, and London will work closely with the firm to develop the communications strategy across Asia to increase awareness for the brand in the city, drive earned media opportunities, develop consumer-facing campaigns and improve influencer outreach.
For the past 18 years, Watchfinder & Co. has been a resource from which to buy, sell, and part-exchange pre-owned luxury watches. The company is accredited by 19 of the world’s leading luxury watch manufacturers and their success, and future potential, was recognized in May 2018 when they were acquired by luxury powerhouse, Richemont. .
From vintage pieces to discontinued lines and limited editions, they have over 4,000 watches from more than 70 luxury brands – all available online and via their network of boutiques and showrooms across the UK, France, Germany, Switzerland, Hong Kong, and the US.
“It’s exciting to leverage our proven experience in luxury communications to support Watchfinder & Co. build a purposeful foundation to their region-wide communications strategy,” said Nick Cakebread, Founding Partner of Gusto Luxe. “We’re energized by Watchfinder & Co.’s data-driven vision as a full-service hub for all luxury watch resources and are delighted to be helping them communicate their vision and expertise to new audiences in Asia through a robust communications strategy.”
“Gusto Luxe’s Asia wide strategic experience and expertise in innovative communications, alongside their weighty experience in both the tech and luxury goods sectors, made them an obvious choice for us at Watchfinder and we are excited to be working with them,” said Head of PR at Watchfinder & Co, Amy Scott.
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