With more than half coming from India the final 39 entries have been shortlisted for the 2015 Warc Prize for Asian Strategy.
The shortlist came from eight markets and from a mix of major networks and local independents, with budgets ranging from under £500,000 to more than £20m. WARC in its fifth year, the Prize received more than 130 entries from across the region. T
With 21 case studies, entries from India made up over half the shortlist. China/Hong Kong and Singapore each supplied four entries and the Philippines three.
The full shortlist can be viewed on the Prize website, where Warc subscribers can also read the shortlisted papers.
“This shortlist shows the best of Asian strategy,” said David Tiltman, Warc’s Head of Content.
The winners will be announced at an event in Mumbai on 29th October when a cash prize of $5,000 will be awarded to the Grand Prix winner for the most insightful marketing strategy in the region, plus five further Special Awards of $1,000 each.
The judging panel, made up of senior client-side marketers and agency-side strategy experts and chaired by BV Pradeep, Unilever’s global vice president of consumer & market insight, is currently deciding which entries will be awarded Gold, Silver and Bronze awards, and which will take home the cash prizes.
All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published later this year.