Samsung India: "Good Vibes"
The WARC Prize for Asian strategy has announced its shortlist for 2020 with a total of 22 campaigns representing a range of brands and categories from nine markets making the cut for this year’s tenth edition of the prize which highlights “the smartest strategic ideas from Asia’s marketing industry.”
Indian agencies lead the way in 2020 with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).
A variety of categories are represented, including automotive, finance, FMCG, telecommunications, and travel, with international brands, such as Coca-Cola, McDonald’s, Harpic, Nike, Pantene as well as local brands, including Nikkei, Singtel, and Zomato making the shortlist.
The 10th WARC Prize for Asian Strategy is being judged by a panel of 26 client- and agency-side jurors. The competition is free to enter, and the winners of the top award-winning papers will share a US$10,000 prize fund.
The winners will be announced on 21st October with insights of the winning case studies published in WARC’s 2020 Asian Strategy Report, to be released at an event in Singapore early November.
More information on the WARC Prize for Asian Strategy 2020 shortlist can be found here.
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