Walee, an industry player serving the USD $104 billion global creator economy, has signed a strategic multi-year partnership and a multi-million dollar revenue commitment with BDigital, a leading digital and media agency, to serve its brand portfolio, aiming to capture 50% of Pakistan’s major influencer campaigns – a total market Walee estimates worth at least 50+ Million USD in 2022 inclusive of Advertiser Spend and direct audience monetization, the company said in a release.
Under this partnership, Walee provides BDigital its creator and enterprise solution covering influencer marketing and management, social commerce, and enterprise service solutions.
“Our preferential access to Walee’s data management products means we can ensure solutions are advertiser-ready,” said Zohaib Hisam, Chief Digital Operations, BDigital.
“Our interest is to improve audience targeting using an innovative decision support layer incorporating campaign learnings across major social media and ad platforms such as Meta (Facebook and Instagram), Google, TikTok and Snack Video.”
BDigital and Walee will further support content creators with opportunities to monetize their content and assets in the Metaverse – this partnership will therefore increase earning opportunities for creators by monetizing their content further. Brands and advertisers with a digital-first approach will benefit from early rollouts as these enterprise solutions are fit for companies of all sizes, the companies said.
Muhammad Ahsan Tahir, CEO Walee Technology said at the signing event last week, “This partnership will provide synergies for both companies and further strengthen our industry positions in the Creator Economy, especially given our holistic and feature-rich Influencer Marketing solution. We are excited to serve leading and progressive advertisers interested in using research, planning, management, and audit tools for their media and ad campaigns.”
The partnership between the two industry leaders will now enable Walee to serve the majority share of Pakistan’s influencer marketing landscape from their offices in Karachi, Islamabad and Lahore and internationally from Dubai, said a release.
Featured image: Asna Rizvi, Rabia Babar Zohaib Hisam, Bilal Chughtai, Waqas Ramzan, and Mehvish Mumtaz