A new organization has launched to champion the values of creative agencies across the globe. VoxComm counts 36 national trade associations from around the world as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
Board members are Marla Kaplowitz President & CEO, of US body 4A’s, Mario D’Andrea, President of Brazil’s ABAP, Paul Bainsfair, Director General of the UK’s IPA, Tony Hale, CEO of the Advertising Council, Australia, and Scott Knox, President, and CEO of the ICA in Canada.
The group’s goals and initiatives, to fuel business growth and improve the ways in which businesses communicate with audiences, are outlined on a new website.
“We believe that agencies and the commercial creativity they deliver are turbo boosters for growth,” said Tamara Daltroff, President of VoxComm.
“Businesses that are looking for top-line growth neglect the creative multiplier at their peril and agency experience of working across categories gives them a clear, objective view on the future and the big picture and can identify new business opportunities for their clients.”
VoxComm’s manifesto outlines the value of the global agency sector in driving the understanding of creativity at the heart of the application of data and new technologies; partnerships and new models; better ways of value-based procurement and adherence to best practice standards.
“Being part of the global voice for the agency sector means that Malaysia takes its rightful seat at the table, as we look to drive growth and recognition for our members, here at home,” said Andrew Lee, President of the Association of Accredited Advertising Agents Malaysia.
“We will have access to global innovation and best practice. We will also showcase the world-class thinking and work being delivered by Malaysian agencies.”
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