×

    Volkswagen’s Wild Amaroks Have Been Harnessed for the Road

    A land where trucks roam free.

    By Harold Henry - May 10, 2021
    Volkswagen’s Wild Amaroks Have Been Harnessed for the Road

    Volkswagen and DDB Group Syndey have teamed up to launch a new campaign for the Amarok V6 W-series.

    In the dusty outback, far from the city or sea, shrub-strewn cliffs hang over vast expanses of wilderness. Wild Amaroks roam free. Expert handlers, grizzled by sun and age, track them down, harness their power, and turn them into thoroughbreds at Walkinshaw Station.

    Sure it’s hard work, but the results? They speak for themselves.

    It’s an over-the-top wild-west campaign, but it sure is fun. These are some tough trucks.

    “With Walkinshaw Station, we knew we’d capture the attention of ute enthusiasts,” said Nick Reid, national marketing and product manager at Volkswagen Australia.

    “But the new Amarok V6 W-Series ute is designed for the road and drives like a grand tourer. So ute-owners and car drivers alike can imagine what it would feel like to get behind the wheel of a vehicle that performs like a thoroughbred.”

    The exclusive utes are converted into W-Series in Clayton, Victoria, with the addition of features including custom 20-inch alloy wheels, Pirelli Scorpion tyres, performance-tuned suspension, and new aggressive styling. The flagship edition started with a presale in February, with Volkswagen selling 48 of the vehicles within six minutes.

    The W-Series launch is an integrated experience. The TVC is supported by an augmented reality digital element and a website, featuring extra content and a gift shop.

    Credits:

    CLIENT: Volkswagen Commercial Vehicles
    PRODUCT: Amarok
    TITLE: Walkinshaw Station ‘Reared For The Road’
    VOLKSWAGEN COMMERCIAL VEHICLES:
    NATIONAL MARKETING AND PRODUCT MANAGER: Nicholas Reid
    PRODUCT MARKETING MANAGER: James Thompson
    MARKETING COMMUNICATIONS MANAGER: Michelle Rowney
    CREATIVE AGENCY: DDB Group Sydney
    CHIEF CREATIVE OFFICER AUSTRALIA: Ben Welsh
    CHIEF CREATIVE OFFICER SYDNEY: Tara Ford
    CHIEF STRATEGY OFFICER: Fran Clayton
    EXECUTIVE CREATIVE DIRECTOR: Matt Chandler
    CREATIVE DIRECTOR: Tommy Cehak
    CREATIVE DIRECTOR: Tim Woolford
    SENIOR ART DIRECTOR: Elaine Li
    SENIOR COPYWRITER: Jared Wicker
    CREATIVE: Miguel Gadea
    PLANNING DIRECTOR: James Davis
    MANAGING PARTNER: Nick Russo
    SENIOR BUSINESS DIRECTOR: Nicole Drabsch
    BUSINESS DIRECTOR: Luke Thistleton
    BUSINESS EXECUTIVE: Rasheida Cooper
    HEAD OF INTEGRATED CONTENT: Renata Barbosa
    LEAD SENIOR PRODUCER: Tania Jeram
    SENIOR PRINT PRODUCER: John Wood
    CREATIVE PARTNER (DDB TRIBAL): David Jackson
    GROUP BUSINESS DIRECTOR (DDB TRIBAL): Kenny McLeod
    PROJECT MANAGER (DDB TRIBAL): Sebastian Bennett-Leat
    BUSINESS MANAGER (DDB TRIBAL): Alasdair Kay
    SENIOR BUSINESS MANAGER (DDB TRACK): Harrison Schaap
    SOCIAL MANAGER: Mo Komolafe
    HEAD OF DESIGN: Ramon Rodriguez
    SENIOR DESIGNER: Paul Jansen
    PRODUCTION COMPANY: Revolver
    DIRECTOR: The Glue Society
    MANAGING DIRECTOR/CO-OWNER: Michael Ritchie
    EXECUTIVE PRODUCER/PARTNER: Pip Smart
    EXECUTIVE PRODUCER: Jasmin Helliar
    PRODUCER: Cathy Rechichi
    DIRECTOR OF PHOTOGRAPHY: Danny Rulhmann
    2ND UNIT DOP: Alex Dufficy
    DRONE: Heliguy
    PRODUCTION DESIGNER: Sam Hobbs
    WARDROBE: Sandy Burcul
    CASTING: Toni Higginbotham Casting
    STILLS PHOTOGRAPHER: Milos Mlynarik
    POST PRODUCTION: The Glue Society Studios
    EDITOR: The Glue Society
    POST PRODUCER: Scott Stirling
    GRADE: Andy Clarkson
    ONLINE: Viv Baker
    SOUND ENGINEER: Myles Lowe, Song Zu
    MUSIC: Franklin Rd, Mahuia Bridgman-Cooper
    MEDIA AGENCY: PHD Sydney
    MEDIA PLANNING DIRECTOR: Amie Wills
    MEDIA INVESTMENT MANAGER: Christine Chen
    MEDIA HEAD OF STRATEGY: Mitch Long
    MEDIA BUSINESS DIRECTOR: Dixie Garcia

    Get more brand in your diet

    We never share your info, we only share ours.