Volkswagen and DDB Group Syndey have teamed up to launch a new campaign for the Amarok V6 W-series.
In the dusty outback, far from the city or sea, shrub-strewn cliffs hang over vast expanses of wilderness. Wild Amaroks roam free. Expert handlers, grizzled by sun and age, track them down, harness their power, and turn them into thoroughbreds at Walkinshaw Station.
Sure it’s hard work, but the results? They speak for themselves.
It’s an over-the-top wild-west campaign, but it sure is fun. These are some tough trucks.
“With Walkinshaw Station, we knew we’d capture the attention of ute enthusiasts,” said Nick Reid, national marketing and product manager at Volkswagen Australia.
“But the new Amarok V6 W-Series ute is designed for the road and drives like a grand tourer. So ute-owners and car drivers alike can imagine what it would feel like to get behind the wheel of a vehicle that performs like a thoroughbred.”
The exclusive utes are converted into W-Series in Clayton, Victoria, with the addition of features including custom 20-inch alloy wheels, Pirelli Scorpion tyres, performance-tuned suspension, and new aggressive styling. The flagship edition started with a presale in February, with Volkswagen selling 48 of the vehicles within six minutes.
The W-Series launch is an integrated experience. The TVC is supported by an augmented reality digital element and a website, featuring extra content and a gift shop.
CLIENT: Volkswagen Commercial Vehicles
TITLE: Walkinshaw Station ‘Reared For The Road’
VOLKSWAGEN COMMERCIAL VEHICLES:
NATIONAL MARKETING AND PRODUCT MANAGER: Nicholas Reid
PRODUCT MARKETING MANAGER: James Thompson
MARKETING COMMUNICATIONS MANAGER: Michelle Rowney
CREATIVE AGENCY: DDB Group Sydney
CHIEF CREATIVE OFFICER AUSTRALIA: Ben Welsh
CHIEF CREATIVE OFFICER SYDNEY: Tara Ford
CHIEF STRATEGY OFFICER: Fran Clayton
EXECUTIVE CREATIVE DIRECTOR: Matt Chandler
CREATIVE DIRECTOR: Tommy Cehak
CREATIVE DIRECTOR: Tim Woolford
SENIOR ART DIRECTOR: Elaine Li
SENIOR COPYWRITER: Jared Wicker
CREATIVE: Miguel Gadea
PLANNING DIRECTOR: James Davis
MANAGING PARTNER: Nick Russo
SENIOR BUSINESS DIRECTOR: Nicole Drabsch
BUSINESS DIRECTOR: Luke Thistleton
BUSINESS EXECUTIVE: Rasheida Cooper
HEAD OF INTEGRATED CONTENT: Renata Barbosa
LEAD SENIOR PRODUCER: Tania Jeram
SENIOR PRINT PRODUCER: John Wood
CREATIVE PARTNER (DDB TRIBAL): David Jackson
GROUP BUSINESS DIRECTOR (DDB TRIBAL): Kenny McLeod
PROJECT MANAGER (DDB TRIBAL): Sebastian Bennett-Leat
BUSINESS MANAGER (DDB TRIBAL): Alasdair Kay
SENIOR BUSINESS MANAGER (DDB TRACK): Harrison Schaap
SOCIAL MANAGER: Mo Komolafe
HEAD OF DESIGN: Ramon Rodriguez
SENIOR DESIGNER: Paul Jansen
PRODUCTION COMPANY: Revolver
DIRECTOR: The Glue Society
MANAGING DIRECTOR/CO-OWNER: Michael Ritchie
EXECUTIVE PRODUCER/PARTNER: Pip Smart
EXECUTIVE PRODUCER: Jasmin Helliar
PRODUCER: Cathy Rechichi
DIRECTOR OF PHOTOGRAPHY: Danny Rulhmann
2ND UNIT DOP: Alex Dufficy
PRODUCTION DESIGNER: Sam Hobbs
WARDROBE: Sandy Burcul
CASTING: Toni Higginbotham Casting
STILLS PHOTOGRAPHER: Milos Mlynarik
POST PRODUCTION: The Glue Society Studios
EDITOR: The Glue Society
POST PRODUCER: Scott Stirling
GRADE: Andy Clarkson
ONLINE: Viv Baker
SOUND ENGINEER: Myles Lowe, Song Zu
MUSIC: Franklin Rd, Mahuia Bridgman-Cooper
MEDIA AGENCY: PHD Sydney
MEDIA PLANNING DIRECTOR: Amie Wills
MEDIA INVESTMENT MANAGER: Christine Chen
MEDIA HEAD OF STRATEGY: Mitch Long
MEDIA BUSINESS DIRECTOR: Dixie Garcia
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