#voiceforjustice Campaign Launches Globally, Supporting Child Survivors of Sexual Exploitation

    By The Staff - Nov 13, 2020
    #voiceforjustice Campaign Launches Globally, Supporting Child Survivors of Sexual Exploitation

    Hollywood star Famke Janssen and 2018 Nobel Peace Prize winner Nadia Murad are helping to launch #voiceforjustice, an international campaign from the NGO Free a Girl asking women all over the world to support child survivors of sexual exploitation by raising their voices.

    Every year 2 million child victims are sexually exploited worldwide, the vast majority girls, yet less than 1% of the perpetrators are convicted.

    The incredibly moving and powerful #voiceforjustice campaign, created by Amsterdam agency Joe Public Take-Away Advertising, features Janssen, Murad, and many other celebrities and experts who are supporting the campaign and raising an urgent call to action.

    The global campaign invites everyone to raise their voice for justice and petition against the sexual exploitation of children and the impunity of the criminals behind it by donating their voices via Free a Girl’s web tool on www.freeagirl.com/voiceforjustice.

    “We all need to speak up for the child survivors of sexual exploitation, so we are asking women all over the world to raise their voice for justice.”

    The #voiceforjustice initiative has a bold aim: to collect hundreds of thousands of voices of women from all over the world. The donated testimonies will become a massive audio file – a first-of-its-kind aural petitioning tool. Instead of collecting signatures, Free a Girl will create a mass petition you can listen to, signified by every supporter’s voice.

    This will be used to lobby governments in Asia and presented to key authorities across the world at the end of the campaign, including to the Ministry of Law, Justice and Parliamentary Affairs in Nepal, the high commissioner for Human Rights at the UN, Michelle Bachelot and other Human Rights lawyers and advocates, such as Amal Clooney and Malala Yousafzai.

    Free a Girl also runs the innovative School for Justice program to end the impunity of the offenders of child prostitution by training survivors to become lawyers and public prosecutors. The campaign features a Nepali student of the School for Justice, as the third school to educate the survivors of child sexual exploitation in Law is officially opened in Nepal.

    For millions of child survivors of sexual exploitation, speaking out against perpetrators is daunting, even impossible. The child survivors of these horrific acts feel unable to report them due to feelings of shame. A large proportion of child victims are afraid of reprisals if they report the crimes and do not believe the legal system will give a fair trial. In many countries, society views these children as complicit, rather than as victims.

    “Together we can fight for a better future and make sure that the perpetrators receive the justice they deserve.”

    That’s why Janssen and Murad – an Iraqi Yazidi human rights activist who was kidnapped by Islamic State in 2014 and spent three months being tortured and raped before finally managing to escape – are asking women worldwide to speak up on their behalf. They implore women around the world to donate their voices in order to raise awareness of the deplorable acts of child sexual exploitation and create a global dialogue around the issue.

    Reading aloud the testimony of child survivor Renuka Sherpa, a student at the School for Justice Nepal, Janssen en Murad, and women all over the world together offer courage to those as yet unable to report what was done to them, to seek to bring perpetrators to justice.

    “We all need to speak up for the child survivors of sexual exploitation, so we are asking women all over the world to raise their voice for justice,” said Evelien Hölsken, Free a Girl founder. “Together we can fight for a better future and make sure that the perpetrators receive the justice they deserve. The problem is getting bigger by the day – so we need to take action, now.”

    “After the success of the School for Justice in India, Free a Girl has just opened a new school in Nepal,” said Marcel Hartog, Creative Director, Joe Public Take-Away Advertising. “However, we noticed that even girls like Renuka, who studies law there, does not feel she can file a report about the crimes that happened to her, she is too scared and ashamed. So we thought, what if we asked thousands of women all over the world to speak for her, and read out her testimony. That would give Renuka, and the millions of other girls like her, the support to help them have the courage to report these crimes.”

    The campaign launched globally and is supported by an online media push for the UK, US, Nepal, India, and the Netherlands. It is underpinned by a PR and social media campaign with multiple social videos created by the communication agency The Humblebrag.

    Other women supporting the campaign include the writer Mariane Pearl, widow of Daniel Pearl who was kidnapped and murdered by terrorists while he worked for the Wall Street Journal, and Hayley Hasselhoff, actress, curve model, and designer who champions body positivity and mental health.

    School for Justice

    Free a Girl is officially opening the third School for Justice in Nepal. Like their existing school which opened in India in 2017 and a second school in India that recently opened, this has a bold aim: to fight the injustice of child sexual exploitation by educating rescued girls, empowering them to speak out and enabling them to prosecute perpetrators of child sexual exploitation, fight impunity and bring those responsible to justice. At the School for Justice, child survivors are trained as lawyers, journalists, paralegal workers, police and more, so they can change the system from the inside.


    Client Free a Girl
    Evelien Hölsken Founder, CEO
    Nicole Franken Campaign Manager
    Anne Vis Marketing & Communication

    Creative agency Joe Public Take-Away Advertising
    Jesse Amatsahip Creative
    Lesley Jutte Creative
    Marcel Hartog Creative
    Rosalieke Mulder Account
    Corinda van Zandwijk Account
    Sandra Derogee Producer
    Jeroen van Eck Strategy Director
    Antoine Houtsma Creative Director
    Marcel Hartog Creative Director

    Production Campaign Video & Web

    Joe Public Shoot Production
    Interattractive Website
    Burst Web Design
    Woosa Plug-ins
    MacLoud Sound design
    Henk van Engelen Sound
    Gert-Willem Visser Offline Edit
    McGyver, Jasper Verkaart Online Edit
    Jasper Verkaart DOP
    Tim Naylor 2nd unit New York
    Brice Pressini 2nd unit Vancouver
    Ayan Saxena 2nd unit Mumbai
    Savitri Rajali Fixer Nepal/Kathmandu
    Saptrishi Mascarenhas Fixer India/Mumbai
    Tom van Cakenberghe Fotografie
    Yvonne Dudock Journalist
    Wietse van Besooijen Grading
    Luc Thijssen Animatie
    Bart ter Haar Design

    Credits Social Media Campaign

    Jessica Hartley Communication Director (creative lead social)
    Nelleke Rekers Producer
    Charlotte Hintzen Social strategy
    Joëlle Strijk Art director & designer
    Callum McNeal Copywriter
    Jasper Verkaart Cinematographer, Editor
    Tim Arnold Editor & colour grading
    Jasper Rook Editor & art
    Hannah Whitely Social planning
    MassiveMusic Music
    Tom van Cakenberghe Photographer


    Get more brand in your diet

    We never share your info, we only share ours.