A Voice Activated Distress Call to Emergency Services in Vietnam

Of the 44,000 traffic accidents that take place in Vietnam every year, research says that around only 10% get first aid in time. Happiness FCB and AIA Insurance have developed a voice-activated system to allow a person to call even if they can no longer reach for their phone.

By shouting “Hey Siri, Open AIYA.”, the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice.

Advertising Agency: Happiness FCB, Saigon, Vietnam
Creative Directors: Geoffrey Hantson, Paul Busschaux
Creatives: Thin Nguyen, Minh Nguyen
Digital: Tuan Phan, Binh Nguyen
Project Managers: Na Nguyen, Gary Koe
Motion: Remke Faber
Client Service: Alan Cerutti



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