With many children stuck at home during COVID-19 social distancing policies, there has been an increased focused on early childhood education resources. With that in mind, Wyeth Nutrition China has launched “Voice Doodler” that allows users to narrate stories and see their words transformed into animated illustrations in real-time.
The application uses a combination of speech recognition technology and machine learning to create a personalized storytelling experience while helping children nurture their imagination. The stories are also sharable so that users can connect with family and friends separated from each other by the lockdown.
“I am absolutely thrilled to see how this project has come to life under such circumstances,” said Reed Collins, Chief Creative Officer of Ogilvy Asia. “While the ‘Voice Doodler’ platform was developed under the cloud of COVID-19 it is an idea that has a very bright future just like the children it was built for.”
According to Yong Yuan, President of Ogilvy Shanghai., The “Voice Doodler” offers a glimpse into the direction that the creative industry is heading, as the world enter the new normal.
“Weeks of isolation have injected a sense of togetherness in our communities and considerably strengthened family bonds, but at the same time left people hungry for new experiences and activities just like this,” said Yuan, adding that “By leveraging the integration of creativity and technology, the campaign elevates the traditional early childhood learning experience to a new level and treads a new path for innovation in storytelling.”
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