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    VMLY&R Wins Jockey India Digital Communications Account

    The account will be run out of the agency's Mumbai office.

    By Harold Henry - Jul 6, 2021
    VMLY&R Wins Jockey India Digital Communications Account

    VMLY&R has been named agency of record in India for Jockey’s digital communication after a multi-agency pitch.

    The group’s scope of work will include digital strategy, planning and creative solutions.

    “We are excited to partner with VMLY&R for our digital and social marketing mandate. With its global expertise across various strategic, creative, digital dimensions, the agency will play a critical role in the brand’s growth plans for the future,” said Karthik Yathindra, AVP & head – marketing & product management, Jockey India.

     
     

    The account will be headed up by VMLY&R’s Mumbai office, focusing on building equity and creating digital communication for the brand and the entire portfolio of sub-brands including Jockey Woman and Jockey Juniors.

    “Jockey is a legacy brand, and we are thrilled to be their partners in this exciting journey ahead. Our focus will be to make the brand thrive in an ecosystem that connects the brand closely with its consumers values; in contemporising its appeal amongst emerging consumer segments and through ever emerging touch points. Helping the brand become more conversational and in the moment,” added Anil Nair, CEO- VMLY&R India.

     
     

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