VMLY&R has appointed Saurabh Saksena as Chief Executive Officer of VMLY&R India. He will be based out of Mumbai and will report to Hari Ramanathan, CEO of VMLY&R, South and South-East Asia and Japan.
Prior to this role, Saksena was President of Red Fuse Communications, India, the WPP agency that manages Colgate Palmolive. Prior to that, he was Chief Executive Officer at both JWT and Ogilvy, Malaysia.
In his new role, he will drive the integration of VMLY&R’s capabilities across India, the agency said, from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.
Based across three India offices in Mumbai, Delhi, and Chennai, VMLY&R India works with global brands including Unilever, while also building domestic brands like IDFC First Bank, and redefining rural marketing in the country.
The network has expanded over the past two years to include Social Creative Agency The Glitch, and VMLY&R COMMERCE to scale shopper, retail activation, experiential and rural marketing practices. They operate as one company with distinct capabilities under the leadership of Saurabh Saksena.
“I’m thrilled to take up this new role and lead the VMLY&R operations in India. The agency houses a great pool of talent across specialisations that don’t usually exist together in a single agency, making it well-positioned to harness creativity, technology, and culture to create connected brands. VMLY&R has outstanding growth potential in India, and we will continue to build on this foundation,” said Saksena.
Ramanathan added: “India is an anchor market for us in Asia and with a breadth and depth of offerings that are unmatched in the industry, VMLY&R India, under Saurabh’s leadership, is all set to help clients get their ‘unfair’ share of growth in a vibrant market.
“Saurabh represents our continued investment in India, as we believe it’s a market with boundless opportunity and a growth story that is waiting to be unlocked.”
