Mukund Olety has been appointed Chief Creative Officer at VMLY&R. He will be a part of the agency’s senior leadership council and report to both Anil Nair, CEO of VMLY&R India and Valerie Madon, Chief Creative Officer, VMLY&R Asia. The appointment is effective immediately.
Olety previously headed up creative teams at BBDO China, working on the Mars Wrigley, Visa, and Volkswagen accounts. Prior to this, he had spent time with Ogilvy in Beijing.
“I couldn’t have thought of a better person to lead our creative team in these thought-provoking times,” said Nair.
“Olety has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family.”
Olety’s mandate will include driving the agency’s creative strategy and developing creative talent.
He has served on Jury panels, won awards at Spikes, WARC, EFFIES, LIA and partnered with the One Club to mentor young creatives.
“If there is one agency that is poised to become The Agency of this Decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age,” said Olety.
“What bowled me over was the ambition that Anil and the team have for the India office. With industry legends like Tripti, Valerie and Anil at the helm, there is not a better group of people I want to take this ride with. I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”
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