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    VMLY&R Commerce Encompass Launches in India

    The launch follows the integration of VMLY&R and Geometry last year.

    By Katerin Pantaleon - Jan 26, 2021
    VMLY&R Commerce Encompass Launches in India

    VMLY&R Commerce Ecompass has launched in India, combining VMLY&R, Geometry, and Encompass commerce strengths to scale shopper, retail activation, experiential, and rural marketing practices.

    VMLY&R and Geometry joined forces to launch VMLY&R Commerce at the end of 2020, with the goal of creating a new end-to-end “Creative Commerce Company” which would combine the talent and scale of the two global commerce offerings.

    The new entity is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R’s brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion.

    The VMLY&R India operation will provide clients with a full-funnel of end-to-end services that aim to harness creativity, technology, and culture to create connected brand experiences that inspire conversion.

    “This is an exciting and important time to further strengthen our capabilities for the diverse India market, which is one of our key markets globally,” said Global Chief Executive Officer Beth Ann Kaminkow.

    “Commerce is changing at a rapid pace never experienced before and creating opportunities for tremendous creativity. Experiential and brand activation is now digital-first and with the full strength of our local VMLY&R agencies and talent, we are best placed to partner with clients on these cutting-edge solutions.”

    The VMLY&R India operation will provide clients with a full-funnel of end-to-end services that aim to harness creativity, technology, and culture to create connected brand experiences that inspire conversion.

    “I am very excited by the opportunities that we will have ahead and am looking forward to partnering with Anil Nair and the VMLY&R teams in India on our steps forward,” added Ranjit Raina, Group Chief Executive Officer, VMLY&R Commerce Encompass.

    “2021 promises to be a very interesting and exciting time for our company. Our focus will remain on building and scaling our Rural and Retail Practice while we continue to evolve the Experiential practice. Being part of VMLY&R allows us to fast track the evolution of our commerce offering and helps create an unbeatable proposition for clients.”

    VMLY&R Commerce Encompass operational integration will continue through 2021.

    “With VMLY&R Commerce Encompass, we’re able to add shopper and retail experiences to our arsenal, strengthening our position as a true, full-funnel agency that can provide holistic business solutions to our clients,” said Anil Nair, CEO, VMLY&R India.

    “We’re excited for the newest chapter in VMLY&R’s story, and I look forward to working with Roshan Abbas, Ranjit Raina, and their teams to maintain our position as the most relevant agency in the market today.”

     

     

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