VMLY&R Asia Taps Nick Pan as Chief Commerce & Strategy Officer

The agency said it is doubling down on commerce as a key focus.

VMLY&R has appointed Nick Pan as Chief Commerce & Strategy Officer of VMLY&R Asia. Based in Singapore, Pan will report to Yi-Chung Tay, Chief Executive Officer of VMLY&R Asia.

Pan has been with VMLY&R Asia for 13 years, having started in Strategy, Planning, and Intelligence, now assuming the responsibility to drive Commerce capability for the region. Since joining the network in 2009, he has handled varied portfolios across Project Delivery, Digital Strategy, Business Consulting, and Commerce.

“The expansion of CX and Commerce capabilities have played a major part in VMLY&R Asia’s exponential growth over the past two years, reaping benefits most importantly for our clients and in turn for our network,” said Yi-Chung Tay, Chief Executive Officer, VMLY&R Asia.


“It’s the ultimate proof of effectiveness, closing the ‘infinity loop’ of BX, CX & Commerce to deliver sales that are a direct result of communications.”

Pan added: “Creating connected brands is the essence of VMLY&R’s ethos and has always been what motivates me to deliver the right strategy and solutions for clients. Advancements in Commerce offer so many exciting opportunities for clients and ramping up our capabilities means we can meet our clients’ evolving and varied needs to drive growth.”

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