After a long career in Asia, Hira Mohibullah will join VMLY&R as Executive Creative Director based in Kansas City. The appointment marks Mohibullah’s move to the North American market, where she will join the senior ranks of VMLY&R’s U.S. creative team and report to John Godsey, chief creative officer, North America.
Mohibullah spent six years at BBDO Pakistan, most recently serving as Executive Creative Director and working on accounts such as Unilever, 7UP, Frito-Lay, and UNWomen Pakistan. She has held previous positions at Ogilvy and Leo Burnett.
She has won over 215 international awards, including Cannes Lions, D&AD, Clio, and more, receiving international acclaim for campaigns that have driven social progress such as changing legislation around child marriages, reducing child-burn incidents by 50% and supporting the reunion of missing children with their families.
“With her award-winning creative talent, wide-ranging experience, as well as strong design thinking, I am confident Hira will deliver exceptional approaches and solutions for our clients and continue to push creative momentum for the agency,” said Godsey, chief creative officer, North America, VMLY&R.
Mohibullah is celebrated for her advocacy of gender balance in the workplace. She has leveraged the power of advertising to impact positive social change in Pakistan, with a special focus on women’s empowerment. A mother of two, she has helped set up a daycare at two of her previous workplaces, enabling more mothers to join and remain in the workforce.
“VMLY&R boasts of a phenomenal body of work that’s powered by human connection and I’m absolutely thrilled to have the opportunity to drive that vision forward,” Mohibullah said. “I look forward to joining the great agency culture in Kansas City and working with their incredible roster of client partners!”