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    VMLY&R and Teachers Mutual Bank Roll Out Hiver, a New Digital Bank

    By Harold Henry - Oct 6, 2021
    VMLY&R and Teachers Mutual Bank Roll Out Hiver, a New Digital Bank

    Teachers Mutual Bank and VMLY&R have announced the launch of the new digital bank brand Hiver. The two entities will aim to build a new connected brand ecosystem from the ground up, from business casing to setting the experience vision, through to proposition, customer experience, and brand experience design, and finally the go-to-market plan and creative campaign.

    “VMLY&R has been working with Teachers Mutual Bank Limited since 2016, supporting the bank as it evolves alongside the modernisation of the financial industry. We were therefore so excited to launch their first digital-bank, Hiver, along with the Betterers’ Bank campaign,” said VMLY&R chief creative officer, Paul Nagy.

    “This campaign is the product of a rigorous project that focussed on establishing an entirely new identity for this latest edition to the portfolio of Teachers Mutual Bank Limited’s brands. We can’t wait to launch this among Aussie essential workers so they can see first-hand the benefits it provides.”

     
     

    Hiver’s core purpose is to support the financial needs of their essential worker community.

    “Launching a digital-bank was a natural progression for us, as we continue to innovate our services for the incredibly important network of essential workers across the country. With VMLY&R’s guidance and expertise, we were able to create a connected brand that truly delivers on our proposition at every touchpoint in the ecosystem,” added Nichole Banks, chief marketing officer at Teachers Mutual Bank Limited.

     

     
     

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