VML Sydney Wins Bronze for Rip Curl ‘Virtual Pro’ in Creative Data Lions

The Grand Prix was awarded to ‘Room For Everyone’ for Mastercard by McCann Poland, Warsaw.

VML Australia was awarded a Bronze Lion in the Cannes Creative Data Lions for their work on Rip Curl ‘Virtual Pro’, developed with EyeJack Sydney.

The campaign aimed at changing the surfing landscape by introducing and launching the world’s first virtual surfing competition – the Rip Curl Virtual Pro, presented by Tourism Fiji

Surfers from around the world were asked to surf with their GPS watch for the chance to win the only global virtual surf competition.


In the Creative Data Lions 366 entries were received and 12 Lions were awarded: three Gold, three Silver, five Bronze.

First launched in 2023, the Rip Curl Virtual Pro is a global virtual surf competition that uses data from Rip Curl’s Search GPS watch to allow individual surfers to compete with each other – just like the pros.

They just recently launched Season 2 – of which you can read more here.



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