VML Wins 57 Lions Including a Grand Prix at 2024 Cannes Lions

VML enjoyed a successful inaugural run following the merger of VMLY&R and Wunderman Thompson.

"Sing to Remember" by VML India

Following the merger of VMLY&R and Wunderman Thompson, VML has enjoyed a successful inaugural run at this year’s Cannes Lions International Festival of Creativity.

The agency network took home 57 Lions, including a Grand Prix, seven Gold, 19 Silver, and 30 Bronze Lions, alongside 151 shortlists. The accolades were distributed across 29 of 30 Lions categories. The work was done for 54 brands and submitted from 32 offices around the world.

The Grand Prix in Industry Craft was for “The 100th Edition” by Scholz & Friends for Frankfurter Allgemeine Zeitung.


APAC Winners

“FitChix” by VML Australia for Honest Eggs Co.

  • Silver Lion in Creative Strategy
  • Bronze Lion in Health & Wellness
  • Bronze Lion in Brand Experience & Activation
  • Bronze Lion in Creative Effectiveness
  • Bronze Lion in Creative Strategy

“Sing to Remember” by VML India for The Coca-Cola Company

  • Silver Lion in PR
  • Bronze Lion in Entertainment Lions for Music

“Edible Literature” by VML Ogilvy Japan for Kambya Yoshinaga

  • Bronze Lion in Design

“Rip Curl Virtual Pro” by VML Australia for Rip Curl

  • Bronze Lion in Creative Data

“Sunitizer” by VML Indonesia for Vaseline

  • Bronze Lion in Health & Wellness

“The End” by VML Singapore for LUX

  • Bronze Lion in Media


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“VML’s remarkable performance at this year’s Cannes Lions is a testament to the extraordinary talent across our global network,” said Debbi Vandeven Global Chief Creative Officer, VML.

“Each award and shortlist is a story of collaboration and innovation. We’re truly grateful to our client partners, whose vision and trust empower us to push creative boundaries. The results are not just award-winning but also drive significant growth for their brands.

Additionally, VML parent company WPP has been named Creative Company of the Year and Coca-Cola was named Creative Brand of the Year.

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