Vizeum has appointed Alastair Baker as client leader, to “evolve the agency’s long-standing partnership with BMW,” it was announced today.
Baker is an experienced strategy leader across media, creative, and tech, and joins Vizeum Australia from Dentsu Aegis Network UK, where he was head of strategy at dentsu X and, prior, strategy lead across the BMW Group at Vizeum London.
It was additionally announced that Vizeum has been appointed as Australian marketing communications agency for premium international brands, Jura and Hurtigruten. Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels.
Jura of Switzerland focuses on premium automatic specialty coffee machines. Vizeum will bring Jura’s philosophy of precision engineering and unparalleled service to the Australian market following a competitive pitch.
Jura and Hurtigruten join Vizeum’s expanding portfolio of clients including Kathmandu and Bank First, following the appointment of Ashley Earnshaw as CEO of Vizeum Australia earlier this year.