Viacom18 has announced the appointment of Vivek Mohan Sharma as Head of Branded Content, Viacom18. He will be reporting to Mahesh Shetty, Head – Network Sales, Viacom18.
Sharma will be responsible for leading branded content and solutions at the network level. Individually, he will be responsible for driving branded solutions for Viacom18’s Hindi Mass Entertainment, Regional Entertainment, and Kids TV clusters.
“Brands today are looking at creating moments and mindshare that stays with the audience for long,” said Sharma.
“Branded content acts as the bridge, bringing in solutions that truly connect the brand with its consumers in an engaging and effective manner. I look forward to drive value, innovation, and overall growth in my new role at Viacom18.”
He will also work with existing teams at Youth, Music, and English Entertainment as well as the network’s digital play VOOT with the goal of bringing in synergies and dialing-up advertiser-funded content-driven growth.
“We are living in a world full of too many choices which however have increasingly minimal differentiation amongst them,” said Mahesh Shetty, Head- Network Sales, Viacom18.
“Branded content has the potential to bring forth this differentiation and connect with audiences in a more engaging and emotional capacity. With his versatile experience in leadership roles across industries, Vivek is best poised to bring collaborations across our brand offerings and create unique propositions for our clients that are relevant and result-oriented.”
Sharma has close to two decades of experience in Business Management, Revenue, and Marketing panning across Media, Telecom and Banking sectors and has held leadership roles at Mirchi, Idea Cellular, Deutsche Bank, and ICICI Bank in the past.
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