Visa Launches Campaign that Seeks to Evoke the Childlike Magic via BBDO Malaysia

Do you believe in magic? Like your credit card bill will suddenly disappear? Good luck with that, but perhaps, just maybe you’ll find some ray of sunshine in Visa’s latest campaign for Malaysia that asks you to look at every moment a magical one from a child’s perspective.

Created by BBDO Malaysia, the TVC spot aims to promote its “contactless” payment technology, Visa payWave. It comes with two versions, 30-seconds and 95-seconds, in English, Mandarin, and Malay.


The film, which was directed by Rajay Singh from directors Think Tank with music from Fuse Asia.





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