Virtue APAC has announced the appointment of Chloe Fair as Client Services Director.

Most recently VP of regional branding at Lazada, Fair also spent three years at Singapore’s Income Insurance where she was head of brand marketing and then expanded her portfolio into segment marketing, piloting new customer journey design, content strategy and personalisation efforts. Prior to her client-side roles, she worked at BBH and Wunderman Singapore, across a range of global brands including Ikea, Xbox, and Microsoft.

In the new role, she is tasked with growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.

Fair will report to Lesley John, Virtue APAC’s managing director.

“Chloe is a proven leader with hybrid agency and marketing experience that has seen her deliver award-winning, engaging, culturally relevant and effective campaigns across a number of categories,” said John.

“She will ensure our existing and new clients continue to get the best strategic insights and creative thinking and I’m delighted to welcome her to Virtue’s growing regional team at a time when more companies are looking to us to build their brands from the inside of culture.”

Fair added: “This signals a move back to the agency world for me as I’ve missed the energy and ideas that stem from a creative environment. I’m so honoured to call Virtue my new home, where its culture-led thinking and approach unlock powerful ways we can partner brands to play a visible and valued role inside culture. I am excited to be part of this talented crew to further our growth and prominence in APAC.”

Virtue APAC creates global and regional work for clients including Coca-Cola, Diageo, and Shiseido across offices in Singapore, India, and Japan.