Vintage Tiger Beer Ads – Singapore’s 83-year-old Brew

Tiger Beer, Singapore’s first locally made brew, made its debut in 1932 when local conglomerate Fraser & Neave inked a joint venture with Heineken.

Since then many of us have thrown back more than our fair share of Tigers, right?

Two years ago, Heineken Asia Pacific purchased the remaining shares owned by Fraser & Neave and the company was renamed to Heineken Asia Pacific.


Different name, but still making a great beer (in our opinion) at 30 breweries in 14 countries across the Asia Pacific region.

Here’s a look at some of Tiger Beer’s advertising over the years in print and on TV.

Classic Tiger Beer Ads



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