Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives, digital PR & performance marketing for increasing the brand’s digital footprints. The account will be handled by the agency’s Mumbai office.
“Vinod Cookware has established a good reputation offline and currently we’re on a pursuit to digitally engage with our consumers, who are in various stages of their purchase journey,” said Sunil Agarwal, Director, Vinod Cookware about the partnership with Chimp&z Inc for the digital launch. “Chimp&z Inc brings a fresh perspective to our vision for the way forward and we are excited to explore the many potential routes on digital platforms.”
Chimp&z Inc, as Vinod Cookware’s new digital partner, will be designing digital campaigns and content that aims to boost the brand’s recall value.
“Vinod Cookware has successfully won the trust of its consumers over the last few decades,” said Lavinn Rajpal, MD & Co-founder, Chimp&z Inc. “In the digital ecosystem too, we plan to take the loyalty the brand has gained and use it to create digital connections with the new-age consumers. We are delighted that our integrated communication strategy for the brand was appreciated by Mr. Sunil Agarwal and his team and we look forward to actioning our plans for the brand.”
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