Vinda Expands Relationship with PHD Malaysia

Image via PHD Malaysia

PHD Malaysia has added Singapore to its remit for the Vinda Malaysia business. The agency now manages media duties across all Vinda brands, including Libresse, Drypers, Tena, and Vinda tissues, and on-site optimisation on Lazada and Shopee in Singapore.

David Soo, Managing Director, PHD Malaysia, said, “We are incredibly proud about the extension of our partnership with Vinda, a valued client who has been instrumental in our journey. This continued collaboration is a true testament to the effectiveness of our strategy, built on innovative solutions and a bold ambition to succeed. Their trust in our team further fuels our motivation to deliver exceptional results and push the boundaries of what is possible. Together, we are excited to embark on the next chapter of this rewarding partnership.”

Ian Ong, Marketing Innovation Director, Southeast Asia, Vinda Malaysia Sdn Bhd, added, “PHD Malaysia understands our business and works well with our team. Most importantly, the agency is not an ‘order taker’ but a good challenging partner in addressing our brand’s challenges. A strong team backed with the right tools and global support is the main reason why we extended our Singapore business to PHD.”


The agency first started working with Vinda in Malaysia last year and since then, Vinda’s Libresse has become the first feminine care brand to advertise on DOOH in the country the agency said. It also collaborated with Malaysia’s #1 TikTok creator Khairul Amin Kamarulzaman, who goes by the handle @khairulaming, to increase market penetration of its tissue category.

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