Vincent Spruyt Appointed Chief AI Officer at Reprise

Today Reprise announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately. Spruyt will lead the newly formed Artificial Intelligence group as well as the agency’s established team of Analytics experts.

Reprise aims to develop new tools and approaches with the goal of harnessing the power of the latest AI techniques to help their clients. The team also will develop new AI solutions for Reprise Commerce, the company’s dedicated eCommerce group.

“The marketing industry is poised for an AI revolution like what we have witnessed in other sectors such as financial services, healthcare, and mobility,” said Dimitri Maex, Global CEO, Reprise.


“We are thrilled to bring Vincent onboard as a visionary leader who can help position Reprise and our agency network at the forefront of this change.”

Spruyt is a recipient of the MIT Technology Review “35 Innovators Under 35” award. He earned a PhD in Computer Vision and Machine Learning from the University of Ghent, Belgium, and also holds a Master of Science in Engineering and a bachelor’s degree in electronics/ICT and applied informatics.

He also is frequently a guest professor at the IDLab AI research center, which was co-founded by international research and development organization, IMEC, and the University of Antwerp, Belgium.

“What attracted me to Reprise is its genuine focus on making a positive impact, which is evidenced by the groundbreaking Media Responsibility Index work it leads for Mediabrands,” said Spruyt.


“I am passionate about human-centric AI, which is underpinned by the same ideology – build intelligent systems that continuously learn from human input and guard fundamental rights like equality, fairness, and privacy. In my new role, I am excited for the opportunity to drive innovation and differentiation, as well as optimize, automate and improve existing processes on a global scale.”

Spruyt will be based in the agency’s Brussels office and report to the Global CEO in New York.



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