Vinasoy Vietnam Appoints The Purpose Group to Handle Communications and Branding

Kit Ong

Vinasoy Vietnam has appointed The Purpose Group to handle the company’s portfolio of brands including Vinasoy, Fami and Soymen.

“Vinasoy is one of the most iconic Vietnamese brands in the country,” said Kit Ong, The Purpose Group’s Group Executive Creative Director and Partner. “It is a courageous client who wants great

“It is a courageous client who wants great work, and demands it. We are exceptionally proud of the work we have done for Vinasoy all these years. Vinasoy is a cornerstone brand for The Purpose Group to realize our ambition of helping our clients achieve a higher purpose.”


Ngo Van Tu, Vinasoy’s Chief Executive Officer, said, “We have been working with The Purpose Group for a number of years. We have had great success stories as the result of The Purpose Group’s brand strategy, insightful planning and impactful creativity.”

He added: “It was a tough decision. By choosing The Purpose Group, we chose an agency that truly understands our brands, and an agency that has consistently demonstrated a strong commitment to further the growth of our business.”




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