Vietnamese dairy brand Vinamilk has started selling products in the South Korean market to meet the growing demand for premium milk products on the peninsula.
Operating under the name Vina Korea, a Korean company set up by five local distribution firms for the sale of Vinamilk products, the initial launch includes the sale of milk tea, soybean milk, and condensed milk-based coffee products online.
Vinamilk products are currently available on online shopping platforms, including 11Street Co. and eBay Korea LLC, according to Vina Korea.
“Vinamilk decided to advance into Korea as it sees big growth potential in the local premium milk market,” said Vina Korea Chief Financial Officer Yun Yo-wang in an interview with Yonhap. “Vinamilk products meet high Eurozone hygiene and food safety standards,” Yun added.
Vinamilk, which was first established in 1976, operates 13 factories in Vietnam. The brand also runs farms and plants in the United States, Poland, New Zealand, and Cambodia.