Vietnam-based premium real estate developer Trung Thuy Group (previously TTG Holdings) has been awarded Silver at the 2021 Transform Awards Asia for Best Visual Identity from the Property, Construction, and Facilities Management Sector for the branding work done by Sedgwick Richardson. They were also shortlisted across nine individual categories for transformative brand-building solutions.
The corporate branding initiative was designed to unlock the meaning behind the company name which had been diluted in the abbreviated form of ‘TTG’.
Through a comprehensive workshop session with the Harvard Business Review (HBR) and Sedgwick Richardson branding framework, they defined a brand purpose of Trung Thuy Group: “Bringing inspiration & innovation to life”.
This along with the brand tagline “Crafting life worth living” suggests each product or service provided by Trung Thuy Group is meticulously designed to not only elevate people’s lives but also to uplift community standards.
You can view the full case study here.