5,000 Vietnamese Families to Reunite for Tet – On Pepsi’s Dime

BBDO Vietnam has put together a Lunar New Year campaign for Pepsi, which aims to support family reunions for Tet.

By covering the price of 5,000 tickets for students, the underprivileged and migrant workers to have a ‘Sum Vay’ or ‘reunion’ with their families for the holiday, Pepsi is making the new year a lot better for many.

“Tet is the time for giving and spending time with loved ones. So we’re delighted if, as a part of the community, we are able to help make some of those touching reunion moments happen”, said Huynh Thi Xuan Lien, senior vice president, marketing, Suntory PepsiCo Vietnam Beverage.


Some of the reunions have been recorded in a series of videos:

Agency: BBDO Vietnam
Production House: Epic
Director: Martin Wilk

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