Vietnam Automotive Brand VinFast Opens Six Stores in California

VinFast has announced the opening of the first six VinFast Stores in California as part of a move that will see Vietnam’s car brand open more than 30 stores in California, while also exploring expansion to other states across the US.

The stores will showcase and sell VinFast’s electric vehicles and is part of a longer-term strategy “to expand its network of locations to build personalized relationships with customers, ensuring convenience, peace of mind, and reliability throughout the process of purchasing and owning their electric vehicles,” the brand said in a release.

VinFast Stores include footprints designated as VinFast “1S, 2S, and 3S”. VinFast 1S stores are primarily located in high-visibility shopping centers and are focused on vehicle display and sales. VinFast 3S stores, the largest of the VinFast store types, merchandise vehicles, have full car and parts sales, and include service centers. VinFast 2S stores are visibly located on major thoroughfares and offer both parts and service, and also support nearby VinFast 1S stores. Additionally, VinFast 2S stores are designed to support neighborhoods without other store types, but have high concentrations of VinFast customers.


 

“The opening of the first six VinFast Stores in the US marks an important milestone in the company’s global journey, as we move toward bringing premium products and services to American consumers,” said Madam Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO.

“I believe that introducing VinFast and interacting with customers one-on-one in our corporate-owned and operated stores is the best way to build relationships with customers and to ensure quality service. We are proud to drive the global EV revolution towards a sustainable future. This future officially takes its next step today in California and will soon expand across the US and globally.”

The first six locations include Santa Monica, San Mateo, San Diego, Commerce, Berkley, and Corte Madera.


 
Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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