Vietjet has appointed Lion & Lion as its partner for Social Media Management and Creative Content across five key APAC markets: Singapore, Malaysia, Indonesia, Hong Kong, and Taiwan, the agency announced today.

The partnership, effective July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging the agency’s teams across multiple markets.

Vietjet is responding to the growing demand for tourism by expanding its routes across APAC regions. In search of a collaborative agency with a strong presence in the APAC region, Vietjet selected Lion & Lion for its integration capabilities, deep market understanding, and established footprint in the target countries the agency said in a release, adding that the recent launch of new routes from Jakarta to Vietnam exemplifies Vietjet’s dedication to attracting more Asian travelers.

With their extensive regional expertise and integrated setup, Lion & Lion emerged as an ideal partner to support us in reaching new markets and connecting with a wider & more specific audience,” said Phoebe, Marketing Deputy Manager at Vietjet.

“Their deep understanding of the local landscape and consumer preferences will play a crucial role in tailoring our messaging and creative content to resonate with each market.”

“We are confident that this partnership will fuel our growth and position Vietjet as a leading player in the APAC aviation industry.”

Hendero Fin, Business Director at Lion & Lion Singapore, highlighted the agency’s integrated setup as a key advantage.

“With Lion & Lion’s Hub & Spoke Delivery Model, we are able to consolidate multiple markets into one unified way of working that allows us to integrate resources across multiple markets, benefiting Vietjet with both cost and operational efficiency.”

Jonn Dogra, Creative Director of Lion & Lion Singapore added, “Helping any business take off as a major player in the SEA region is an exciting prospect.

Vietjet has been waiting in the wings to take the fight to other carriers in the region. Together with the brand team, we’re ready to deliver targeted, channel-specific creative communication strategies. We’re sure that once you see what we’ve got cooking everyone will be thinking their first step to Vietnam should be on Vietjet.”