In-game advertising platform, Anzu.io, has announced a global deal with media technology company Verizon Media. The news comes as gaming continues to grow in importance for agencies and brands alike.
Anzu’s platform gives media buyers the ability to drive brand awareness through unintrusive in-game ads that aim to reach the global gaming and esports community. The platform’s banner ad placements are served in brand-safe environments across mobile, PC, and console games.
Verizon Media advertisers will have access to Anzu’s exclusive partnerships with popular game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers.
“We are continually looking for new partnerships that help connect our advertisers and media partners to premium, engaged audiences through creative campaigns and innovative context and formats,” said Kristiana Carlet, VP International Sales at Verizon Media.
“We see an increasing demand for in-game advertising opportunities from clients across our global markets. This partnership with Anzu continues to build out our strong gaming credentials, supplying our ecosystem with even more premium advertising opportunities.”
“Our new partnership with Verizon Media is a testament to Anzu’s platform and strengthens our position as a leader in the in-game advertising industry,” said Anzu’s Director of Business Operations, Yaniv Rozenweig.
“We are pleased to welcome Verizon Media advertisers to our platform and provide them with exclusive opportunities to deliver their campaigns to a growing and receptive gaming audience.”
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