VaynerMedia Australia has announced an expansion of its leadership team, appointing Elle Batchelor, Sophie Tschuchnigg, Belle Brown, and Nathan Bramley.
The appointments come as consumer attention continues to prefer social channels over traditional media, with marketing investment moving toward social-first ecosystems where speed, relevance, and consistent content output are required.
“Attention has moved and increasingly, so has investment,” said Karen Coleman, Country Manager, VaynerMedia Australia.
“We’re seeing a clear acceleration in demand from brands who recognise that social is no longer an add on channel, it’s the starting point. These hires ensure we have the depth and capability to support our clients to keep pace with that shift and win where attention is actually happening.”
The appointments
- Elle Batchelor has been appointed Director of Creator Partnerships, APAC. Previously at TikTok, Batchelor joins to scale VaynerMedia’s Creators, Affiliates, Influencer, and Talent (CAIT) division, working on creator partnerships.
- Sophie Tschuchnigg joins as Project Director from Akcelo. She brings over 15 years of experience across advertising, media, and technology, including project delivery for brands such as PepsiCo, Spotify, TikTok, and McDonald’s. She will work on VaynerMedia’s production model.
- Belle Brown has been appointed Client Partner. Previously at Howatson and Co., Brown works across client leadership and business needs, supporting integration of social-first creative into business outcomes for Australian partners.
- Nathan Bramley joins as Senior Account Director from Hello. He brings experience in gaming and technology marketing, including campaigns for Uber and Samsung, working on engagement with digital subcultures.
The appointments are effective immediately
