Emplifi has announced the appointment of Varun Sharma as Vice President, Asia Pacific & Japan. He will lead Emplifi’s Japan and Asia Pacific business, with teams across Singapore, Emplifi’s JAPAC headquarters, and Sydney. He will report to Nikola Pantovic, the group’s Chief Revenue Officer.
Sharma has over 18 years of experience in customer experience, digital and hi-tech industries. Prior to joining Emplifi, he worked with Oracle, serving as Sales Director, Communications Global Business Unit for Asia Pacific, and later Head of Sales, Customer Experience Applications & Solutions for Southeast Asia.
He also worked with Adobe where he led Strategic Industries for their Digital Experience business in Southeast Asia.
“We’re very excited to welcome Varun to the Emplifi family. His experience building and leading sales teams, combined with his understanding of the CX landscape and knowledge of the Asian market will be key, as we continue to strengthen our focus on the JAPAC region,” said Pantovic.
According to a report by Facebook and Bain & Company, almost 8 in 10 people (78%) in Southeast Asia will be digital consumers by the end of 2021. The region added about 70 million digital consumers since the Covid-19 pandemic began. This figure is expected to reach around 380 million by 2026, 1.4 times bigger than it was in 2019.
The report also revealed that the pandemic has caused a paradigm shift in the consumers’ purchase journey. From discovery to purchase, online channels have become ever more prevalent. At least 7 in 10 respondents said online is their top channel for considering brands as compared to offline channels. Social media videos also tripled in popularity as a discovery medium in comparison to 2020.
“I’m thrilled to be joining the JAPAC team at this exciting time in Emplifi’s journey. The pandemic really accelerated digitalisation in the region, across Asia and ANZ, driving marketers to greatly increase their spend on social media advertising and on CX solutions overall,” said Sharma.
“Emplifi’s offering is well positioned to help businesses across JAPAC to deliver more connected brand experiences across channels, meeting customer needs at every touchpoint of the buyer journey.”
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