Lifestyle brand Noise has tapped actor and youth icon Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2 – which it announced last year in partnership with HRX, India’s homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment.
“It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India,” said Kapoor.
“The new smartwatch combines my fondness for gadgets with my passion to lead a fit lifestyle, and what inspired me, even more, is the brand’s message to always follow our instincts and believe in ourselves to mark a change.”
“Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style,” said Amit Khatri, Co-founder, of Noise, adding “Vaani’s zeal for fitness and deep connect with Indian youths, millennials & Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”
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