Usman Khawaja’s Neighbors Overcome by Cricket Fever in New Campaign from Prime Video

The one-minute film follows Khawaja as he realizes the ‘fever’ has really really taken hold of all the neighbors on his street.

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Prime Video, the new home of ICC World Cup Cricket in Australia, is kicking off a campaign for the ICC Men’s T20 World Cup featuring a one-minute film starring Aussie cricket superstar Usman Khawaja.

Working with Leo Burnett Australia heading up creative, the campaign dramatizes how ‘cricket fever’ can take hold of a nation, spreading excitement – game by game, fan by fan, until everyone gets caught up in the event.A

The film follows Khawaja as he realizes the ‘fever’ has really really taken hold of all the neighbors on his street.


 

Check it out:

According to the campaign it aims to differentiate from the category and connect with cricket lovers through a shared fanaticism of the sport, with cricket references abound for casual and superfans alike.

The ICC Men’s T20 World Cup will soon be exclusively on Prime Video, live from June 2-30.


 

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Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, T20 World Cups, the Champions Trophy, and the World Test Championship Final until 2027.

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Credits

Hushidar Karas – Head of Prime Video ANZ
Olly Wilton – Senior Sports Program Manager
Hwei Loke – Head of Marketing
Anna Saunders – Senior Brand Manager
Charli Hoffmann – Campaign Manager

Leo Burnett Australia
Andy Fergusson – National Chief Creative Officer
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Catherine King – Chief Strategy Officer
James Walker-Smith – General Manager
Gemma Cox – Group Business Director
Jack Asimus – Senior Business Manager
Libby Spark – Senior Integrated Producer
Rachael Sparks – Project Manager

Tiffany Wilson – Senior Designer

Production:
Director – Ariel Martin
Production Company – Scoundrel
Executive Producer/Founder – Adrian Shapiro
Executive Producer – Kate Gooden
Producer – Alex Tizzard
DOP – Aaron McLisky
Post – Arc Edit
Editor – Luke Haigh
Colourist – Ben Eagleton
Online – Jamie Scott
Sound & Composition – Massive Music

 

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